From a young age, I was fortunate to realize the immense power of advertising in our world. I’ve always believed in its ability to transform businesses, the economy, and society.

 

To me, it’s one of the most impactful tools for changing behaviors and spreading great ideas. While many may loathe advertising, it’s one of my greatest passions—skipping ad? Not a chance.

My journey from a copy intern in New York City to a Creative Director in Bangkok has been nothing short of amazing. I’m proud to be a creative, and despite what critics say about advertisers, my integrity remains strong, and my passion never wavers.

 

Today, I find myself in a role where advertising’s highest potential lies—social impact. Leading a creative communications agency that helps NGOs and social enterprises achieve their goals is a dream come true.

Some protest with signs, while I advocate in boardrooms, selling creative ideas for a more inspiring, equitable world. I’ve never aspired to be a hero, but I dream of facilitating them towards success.

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Why complain about the world’s flaws when you can pick up a pen and make it a little less shit - one ad at a time?