WTF: What's This Feeling? - the vlog to catch feelings to.
- NICHA JAROENSUK
- Mar 4
- 1 min read
WTF (What’s This Feeling?) is a vlog series that puts Koen at the center of raw, unfiltered conversations about emotions, identity, and the human experience.
As the Creative Director, I shaped the show’s name, concept and visual identity—from its bold, wavy logo to its playful-yet-introspective visual style.
With Koen as the perfect celeb driver—charismatic, unapologetic, and deeply real—I wanted the vlog's concept and branding to feel just as fluid and expressive as the emotions explored in each episode.
The name WTF plays on the internet slang we all know, but in this case, it stands for something more: an invitation to sit with our feelings rather than dismiss them.
The final output balances vibrant energy with honest vulnerability. The mix of bold typography and hand-drawn elements reflects the messy, unpredictable nature of emotions, just like the conversations Koen leads.
WTF launched with a strong, distinct identity, making waves in a space where self-expression and emotional openness truly matter.